Vrul Hot Sauce

— Silver Award Winner in the 2024 Graphis New Talent Competition for Logo Design

They say it’s hot in hell, well Vrul hot sauce is hotter. Born from the habanero bonamanjak pepper (which means the buttocks of Madame Jacques, that spicy little minx) from the sultry island of Martinique, Vrul hot sauce will challenge your taste buds and level up any dish it touches. Our logo represents Vrul, aka, the devil in its masked form letting loose in the crazy malay that is Carnivale. The mask has tendrils of fire flaring from the skeleton head, a symbol of death and the afterlife…where you may end up after tasting our hot sauce.

This logo and wordmark can be used together or separately but the word must be used in proximity of the logo. The vibrant red symbolizes…well, everything…peppers, hot, devil, hell, fire, danger, warning, and stop (but we dare you not to) while the black and white accents add to the bold palette representing the simple yet powerful flavors.